Decoded is an independent full-funnel marketing, advertising and design company founded in 2014 by Matt Rednor, and employs nearly 200 people in New York and Los Angeles. In what it called an immediate post-Brexit expansion the firm snapped up US integrated agency, Decoded Advertising, and San Francisco-based performance marketing agency Metric Theory. Decoded Advertising, founded in 2014 by Matt Rednor, will be merged with S4-owned programmatic specialist MightyHive. The technologies that are used by S4 are: IBM Rational ClearQuest, Microsoft Project, Digital advertising and marketing service company S4 Capital has acquired creative agency Decoded Advertising and data-driven performance marketing firm Metric Theory in the company's first purchases since the UK's exit from the European Union. Decoded Advertising services global clients like T-Mobile, Intuit, Visa, WW International and SC Johnson from its offices in New York and Los Angeles. The group, which now has a market valuation of roughly 2.6bn, is expected to announce further acquisitions in the coming months. S4 Capital has kicked off 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHives data and digital media expertise.. The merger is aimed at expanding MediaMonks capabilities when it comes to creative content. During the worst pandemic, S4 experienced a customer withdrawal like the rest of the agency business. S4 Capital today said it was ramping up its expansion plans after Brexit as the advertising firm unveiled a further two acquisitions. Decoded Advertising pitches itself as a fully integrated agency covering creative, media and technology. This January, collaborations with Decoded Advertising and Metric Theory were also announced. S4 last week bought creative agency Decoded Advertising to expand MediaMonks in the U.S., along with acquiring performance marketing agency Metric Theory to fold into its programmatic company MightyHive, Adweek reported. Managing director Tessa Ohlendorf explains how the U.S.-based performance agencys expertise will be put to use for clients here. La S4 Capital di Sir Martin Sorrell inizia il 2021 con due nuove acquisizioni. Integrated agency Decoded Advertising (Decoded) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4Cs data and digital media consultancy. S4, headed by executive chairman Sir Martin Sorrell, will pair its creative digital content production company MediaMonks with Decoded Advertising. New York-based creative agency Decoded Advertising will join S4s MediaMonks, while Metric Theory, the San Francisco-based performance marketing agency, becomes part of S4s programmatic firm MightyHive. S4 Capital expansion. S4 Capital has acquired creative agency Decoded Advertising and data driven performance marketing firm Full year results for 2020 will be announced on 18 March 2021. Founded in 2014 by Matt Rednor, Decoded Advertising is a truly integrated, creative, technology and media agency creating breakthrough campaigns that make brands perform. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. Decoded Advertising LLC has 76 total employees across all of its locations and generates $308,110 in sales (USD). Performance marketing agency Metric Theory was founded in 2012 by four ex-colleagues, Ken Baker, Jeff Buenrostro, Jeremy Brown and Adam Edwards, providing data-driven services across search, Integrated agency Decoded Advertising (Decoded) will combine with creative digital content production company MediaMonks, and Metric Theory will combine with MightyHive, S4Cs data and digital media consultancy. S4 Capital acquires US agencies - Decoded Advertising, Metric Theory. Ad entrare nel gruppo dellex ceo di Wpp sono lagenzia creativa Decoded Advertising e lagenzia digitale data-driven Metric Theory, entrambe statunitensi, che saranno integrate in MediaMonks e MightyHive. There are 11 companies in the Decoded Advertising LLC corporate family. S4 Capital has brought into the fold integrated agency Decoded Advertising and integrated performance marketing shop Metric Theory. We are something better. S4 will keep both agency brands in the short-term, but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. S4 has acquired the companies: Decoded Advertising What is S4's tech stack? S4s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under MightyHive, make up one-third of the business. Last year, MediaMonks won BMW and Mini European content and production, which it Final yr the corporate joined forces with built-in US company Decoded Advertising and Metric Theory, an built-in efficiency company. Decoded will become part of S4s creative digital content production company MediaMonks. Decoded Advertising will bring almost 200 people across New York and Los Angeles and clients including Intuit, SC Johnson,T-Mobile, Visa and WW International into the S4 Capital fold. S4 advertises more than 4,400 employees worldwide, almost twice as many as in the previous year. Decoded Advertising shares S4 Capitals vision of using data to develop and produce effective creative work and distribute campaigns through digital media. every of which made significant job cuts final yr. S4 says its worker numbers are trending in the direction of double of the place it was this time final yr. Sky News understands that S4 Capital - founded by Sir Martin in the wake of his departure from WPP Group - will announce on Monday that it is buying Decoded Advertising S4s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under Decoded Advertising | 6,512 followers on LinkedIn. S4s content practice under MediaMonks makes up two-thirds of the business, and data, media and analytics, under The agencies will be folded into MediaMonks and MightyHive. Slotting into its creative agency MediaMonks, Decoded Advertising has been brought it to help S4 reach its 20 squared objective [securing 20 clients that represent more than 20m revenues each]. The two companies had a projected combined gross profit of $70m in 2020, and in a statement announcing the acquisitions, S4 Capital said it would shortly announce further expansion plans following the completion of the Brexit agreement at the end Decoded Advertising LLC is located in New York, NY, United States and is part of the Advertising Agencies Industry. This is the third major deal S4 has completed this year; in January, Decoded Advertising joined MediaMonks, and Metric Theory became a part of S4 (Sales figure is modelled). January 8, 2021 Its clients include T-Mobile, Visa, and WW International. We are not your agency. Articles Tagged Decoded Advertising What S4s new acquisitions mean for MightyHive Canada. -focused shop Orca Pacific. S4 will keep both agency brands in the short-term but plans to roll Metric Theory under MightyHive and Decoded under MediaMonks. Martin Sorrell's S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising Decoded Advertising is a technology and media agency that was established in 2014 and employs almost 200 people in New York and Los Angeles. We think that 2021 will be a very strong rebound year for the world economy, Sorrell told Adweek in an exclusive interview ahead of the public announcement of the S4 acquired New York-based creative agency Decoded Advertising, merging it with MediaMonks, the creative production agency former WPP head Martin Sorell bought in 2018 to start S4. The deal follows two other acquisitions in recent weeks by S4 US firms Decoded Advertising and Metric Theory. S4 Capital has kicked of 2021 with two US acquisitions that it says will expand content capabilities of MediaMonks and MightHives data and digital media expertise. Enquiries Martin Sorrells S4 Capital has added two more businesses based in the US to his pure-play digital advertising agency. BDO provided financial and tax diligence, SPA advice and tax structuring on S4 Capital's subsidiary MediaMonks merger with Decoded Advertising. By Daniel Calabretta. Sorrell claims 'outstandingly successful' 2020 for S4. S4 Capital founded by Sir Martin in the wake of his departure from WPP Group has announced that it is buying Decoded Advertising, a creative agency, and Metric Theory, a data-driven digital agency. S4 Capital PLC 04 January 2021 4 January 2021 S4 Capital plc ("S4Capital" or "the Company") Decoded Advertising and Metric Theory, the Company will still maintain signicant net cash balances. Last year the company joined forces with integrated US agency Decoded Advertising and Metric Theory, an integrated performance agency. MediaMonks opened a Toronto office last April. Sir Martin Sorrells S4 Capital group announced this morning that it has acquired two U.S. agencies: integrated shop Decoded Advertising and data-driven digital agency Metric Theory. S4 Capital is merging its content agency MediaMonks with integrated agency Decoded Advertising, and programmatic agency MightyHive with performance marketing agency Metric Theory.
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